Lifestyle Marketing Manager (w/m/d)
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From the desk to the bike trail in ten minutes
Our objective is to create Switzerland’s most attractive mountain destination together with you. Centrally located in the Gotthard region, near Zurich and Milan. Get involved in this unique project and become part of a passionate international team where no matter the amount of work, fun is never overlooked.
As a (Online-) Lifestyle Marketing Manager in the ASA Lifestyle Marketing Team, you will play a key role in promoting Andermatt Swiss Alps as a prime Alpine destination. You will work closely with your colleagues in the lifestyle marketing team to develop and execute strategic marketing initiatives for the following business units: golf, retail and gastro, events and activities, sponsoring and the ASA lifestyle brand.
- Employer
- Andermatt Swiss Alps AG
- Department
- Marketing
- Workplace
- Andermatt & Homeoffice
- Employment
- 100 %
- Contract
- Unlimited
- Job start
- Immediately or by agreement
Your contribution to our success
- Drive our lifestyle marketing strategy at an international level, covering brand communication, product marketing and events (conceptual)
- Strategic and tactical marketing planning for international brand building and related product initiatives
- Develop and manage products and services to sell and utilize the capacity of our lifestyle assets in strong cooperation with our accommodation offerings (The Chedi Andermatt, Radisson Blu, Andermatt Alpine Apartments)
- Develop and implement comprehensive marketing strategies to enhance brand awareness and drive online traffic/sales
- Plan, execute, and optimize advertising campaigns across various platforms in cooperation with our agency
- Use web analytics tools to track and report on website traffic, user behavior, and campaign performance
- Provide regular performance reports and insights to stakeholders, and recommend data-driven improvements
- Oversee the Customer Experience Management initiative to measure and increase guest satisfaction, and improve brand and product experience
What you bring in
- Bachelor's or Master's degree in marketing or other recognized training in the field of marketing and at least 5 years of relevant work experience as a marketing manager in a brand/consumer-centric environment
- Profound knowledge of managing and analyzing digital marketing campaigns is a plus
- Any knowledge of business/marketing intelligence-related tools (e.g., Power BI), is desirable
- Strong goal focus and customer orientation with an affinity for design
- Ability to plan and manage at both strategic and operational levels
- Excellent communication skills combined with hands-on mentality and a high sense of initiative, assertiveness and drive
- Reliable, precise, proactive, efficient, and team-oriented way of working
- Strong analytical skills with a high sense of organization
- Very good written and spoken German and English (C1/C2)
Here's what you can look forward to
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TeamWe’re home to experts from various nations and disciplines. Those who want to play a part and accomplish things will find the right place here.
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CareerWe provide room for exciting encounters and opportunities for professional development across all departments and hierarchy levels.
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Diversity and inclusionNew team members will find open doors and flat structures with us. In addition, we promote a non-discriminatory work environment.
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Job and familyWith flexible working time models, part-time positions and preferential terms at various daycare centres, we provide numerous options for working parents.
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GoodiesOur employees benefit from a variety of attractive discounts on our recreational, dining and hotel offerings.
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WorkplaceIn our dynamic business, everyone will find their favourite place to work – whether outdoors in the snow, on the greens, in the kitchen or working from home.
Who we are
Andermatt Swiss Alps, located in Andermatt, plans, builds and develops the year-round destination of Andermatt, with apartment buildings, hotels and villas in Andermatt Reuss. The Andermatt Swiss Alps Group also owns the hotels The Chedi Andermatt and Radisson Blu Reussen, an 18-hole, par-72 championship golf course and the Andermatt Concert Hall. A close partnership is in place with Andermatt-Sedrun Sport AG and its majority shareholder Vail Resorts, Inc.
Any questions?